How does Jam transfer to interactive user experience? We’ve been told forever to write content on the web at a grade 5 level, and yet time and time again we see interface designs that are complex, loud and trying to shout a million messages at us everywhere our eyes turn! (Think Amazon back in the [...]
Author Archives: Corby
UX & options: Emotion, then logic. (Part 1 of 2)
I love technology. I really, really do. But it’s been increasing in complexity over the years and as a User Experience (UX) guru, I’m often forced to look beyond ‘computer screens’ when it comes to understanding how people make decisions. A behavioural psychologist, Dr. Sheena Iyengar, set up a study where consumers were presented with [...]
Posted in Technical stuff, UX & interactive design 1 Comment
Sitting on the Internet fence
A colleague of mine recently posted the following ‘question’ on Facebook: “The world with no Internet would be…”