Facebook is still the leading social media platform. It has over 2.45 billion monthly users, with two-thirds of them visiting daily. A Facebook Business Page can be a powerful platform for your business if used well. It’s not enough to just set one up; you should dedicate time to ensure the information on your page is accurate and that you are consistently active on it. Here are some basic strategies to improve your Facebook Business Page.
Be Authentic
Social media gives you a chance to break down barriers between you and your customers. While it’s easy to fall into the “Sell Sell Sell” mentality, it is essential to include a variety of messages. Connect with your community by promoting causes or events. Another way to do that is to upload behind-the-scenes photos. This will allow your customer base to connect with you personally instead of seeing you as ‘just another business’.
The ultimate goal is to humanize your brand and make it easier for customers to connect with your business values. This helps build loyalty and trust, and it opens up the lines of communication between you and your customers.
Exclusive Content
One of the most reliable strategies for building your Facebook presence is to create exclusive content for that channel. You want to give people a reason to visit your Facebook page over and over again.
Exclusive offers can help with encouraging return visits. These offers can be small discounts, free trials, and more. You can even give away products. The main point is they need to be exclusively for your Facebook audience. This will get your fans excited, and it will help you expand your reach.
Engage Your Audience
Engagement works both ways. Posting engaging content will help encourage your customers to interact with you, but you are missing an opportunity to extend your reach if you don’t engage with other content as well.
Responding to user comments is one of the easiest ways to start. Also, consider finding Facebook Groups that may be relevant to your business or customers. Many of these groups won’t allow businesses to post ads or promotions, but they are still valuable opportunities to expose potential customers to your brand. Share relevant content, get involved in comments. You’ll get the best results by being good community members.
Is Your Page Mobile Friendly?
The vast majority of Facebook traffic is from mobile devices. Phones and tablets dominate the platform, so much so that 94% of all ad revenue on the site is generated from users on mobile devices. One of the biggest mistakes business pages make is not having mobile-friendly content on their Facebook page.
While Facebook itself scales its platform for the mobile experience, some critical things are overlooked. It’s worth spending time (or hiring someone) to optimize your page for mobile traffic.
What is Your Call-to-action?
In working with many different types of businesses, we see a common trend – the lack of a strong call-to-action (CTA). While it may seem obvious, it’s really important to ensure visitors understand clearly the next step. Don’t assume they get it – ask it. Be clear and concise, ensuring no one leaves your page without being presented with your CTR.
If you’re having trouble defining your CTR, perhaps you should consider some Marketing Coaching – at Whatever Solutions & Media, we work with business owners to help them understand their competitive strengths, measure them against their competitors, and position their digital marketing tools to support Google’s search algorithm in order that they can be found for key searches. Its science and it’s critical to your online marketing success.
There are lots of different CTAs, and you might consider testing a few different ones. Examples include CTAs that encourage people to sign up, use apps, make a purchase, watch a video, and contact your company.
Use Facebook Ads to Boost Your Messages
Posts on your Facebook page are only shown to those following your page and not necessarily all. Basically, you’re singing to the choir. And while that’s really important in your brand support, in order to grow your business, you need to reach beyond your immediate audience. You can do this through posted boosts or ad campaigns, both of which can display your message to other Facebook members.
The real magic of leveraging Facebook as an advertising platform is delivered via highly targeted ads that lead to specialized campaign pages, tracked conversion data, and remarketing campaigns. When combined with other tools such as email marketing, Facebook ads can be a powerful advertising platform that is super-efficient and cost-effective.
At Whatever Solutions & Media, for over 20 years, we’ve helped businesses across Peterborough and the Kawartha’s with digital marketing including online advertising on platforms like Facebook and Instagram. If you feel overwhelmed by online advertising or would like to learn more about how your business can benefit from a digital marketing strategy, please call us at 705-749-6325x 212
