Free Outdoor WiFi is Coming to Downtown Peterborough This Spring
This is big news for people who live, work, and shop downtown. But it’s even bigger news for the wide range of businesses that call downtown Peterborough home. Free outdoor WiFi will result in a lot more tourists, shoppers, and foodies using their phones to find local info while hanging out downtown. There’s a number of ways downtown businesses can capitalize on this increase in mobile browsing in their neighbourhood.
Turn Mobile Moments Into New Sales & Customers
Picture this: It’s summer. Someone new to the Peterborough area just finished biking on the Rotary Trail, and they find themselves downtown at Hunter & George. They’re super hungry and craving pizza for lunch. Naturally, they pull out their phone, connect to the free WiFi, and search “pizza lunch deals peterborough” on Google. How can you get them into YOUR pizza shop?
This is Your Chance to Deliver. Be There.
A mobile responsive website for a pizza place in Peterborough should show up in their search results. But sometimes just showing up isn’t enough…
A paid AdWords placement promoting your pizza shop’s lunch deal would capture the moment.
The ad would show at the very top of the cyclist’s search results, and have a strong call to action. After tapping the ad, a landing page with a coupon for 1/2 off a medium pizza is loaded. This is called search engine marketing. It’s a super cost effective way to “be there” during mobile moments. You could set the ad to show between 12PM and 2PM on weekends, and to people located only within downtown Peterborough.
Use Multiple Online Presences. Be Social, Too.
What if that same cyclist standing there hungry for pizza decided to open up Facebook instead? The more active your pizza shop is on social, the better chance the cyclist will find you. Make sure you post the same deal for 1/2 off a medium pizza to your shop’s Facebook page, too.
Don’t stop there – “Boost” your Facebook post.
Boosting a post on Facebook will allow you to target very specific audiences based on their location, interests, age, and more. Set your boosted post to show in the timeline of people who are 18-35 yrs old, enjoy the outdoors, and are located in Peterborough. Every time someone clicks the post you will be charged (Ex: $0.50 – $1.00). Putting a relatively small budget into social media will create buzz for your pizza shop and get those hungry people in your door.
Free Outdoor WiFi = Thriving Local Businesses
When free outdoor WiFi is up and running in downtown Peterborough later this year, it’s up to local shops to capitalize on this opportunity and get more people into their store. Traditional media might increase your overall awareness, but it won’t turn mobile moments into customers and sales.
Make the Switch to Digital!
Many businesses downtown are doing an amazing job on social. Take your online presence to the next level and implement a professional digital marketing strategy. Our team would happy to help you learn more about digital marketing and put you on the right path.
