Email is a cost-effective marketing channel that allows businesses to connect directly with customers. Unlike ads elsewhere on the web, the customers on your mailing list have chosen to receive communication from you which increases the likelihood they will engage with your content. You may think email marketing is not for your business, but that’s… Read More
Four Tools To Improve Your Digital Marketing in 2021
2020 has seen the acceleration of several digital trends. Canadians are online more than ever, socializing, researching, and shopping. Is your business fully taking advantage of these trends? Finding and building relationships with your customers, or potential customers, online should be top of your priority list. Here are four digital marketing tools that will help… Read More
Don’t Underestimate Email Marketing
Email marketing remains one of the best ways to reach and engage your customers. A mailing list is a powerful marking tool for your business. And it is never too late to start building one. This is the first email in our Essential Marketing Tools series, so don’t forget to subscribe to our newsletter so you… Read More
6 Key Tips to Help You Selling Online More Effectively
Canadians are shopping online in record numbers and COVID-19 is accelerating this trend. In fact, recent statistics published by Canada Post indicate that 8 out of 10 Canadians shopped online in 2019. They spent an estimated $65 billion and that total is expected to rise to $108 billion by 2023. 32% of shoppers indicated they… Read More
If Your Business Isn’t Selling Online, You’re Missing Out
This year we have seen tremendous disruption across industries, but one of the most impacted has been retail. Retailers of all sizes have scrambled to meet new challenges. From the shutdown of physical stores to Amazon’s shipping delays, no one has escaped the effect of COVID. We have seen that the businesses that have focused… Read More
6 Easy Ways To Improve Your Facebook Business Page
Facebook is still the leading social media platform. It has over 2.45 billion monthly users, with two-thirds of them visiting daily. A Facebook Business Page can be a powerful platform for your business if used well. It’s not enough to just set one up; you should dedicate time to ensure the information on your page… Read More
The Secret Art of Great SEO
While most businesses have websites, many have set them up and not given them much thought. To succeed, businesses will have to re-evaluate their websites and marketing materials. Your website SEO is crucial to how well your website ranks on Google when a customer searches for products or services like yours. As much as 53%… Read More
