COVID has forever changed the way businesses and their customers interact. Even as the restrictions begin to ease, COVID has established or accelerated trends that directly impact all aspects of business. Here are tips to help you navigate the new normal…. Read More
Category: Digital Marketing
How to Reach Your Exact Target Audience on Facebook
Facebook offers a super targeted marketing platform if leveraged properly, for start-ups, corporations, and non-profits alike. Online campaigns can pinpoint your exact target audience, making your messaging more relevant and direct than ever. Here Are Some Tips on How to Reach Your Exact Target Audience on Facebook: It should come as no surprise that Facebook… Read More
Marketing Power & Insights From Our Intern Brittany
It’s an amazing thing when a University education meets real world experience. This summer I had the incredible opportunity of interning at PMD, and as a McMaster University Communications and Multimedia student it was the perfect place for me to emerge myself into an industry I’m passionate about and soak up all the knowledge I… Read More
What Type of Advertising is Best For Your Business?
We break down traditional forms of advertising and how each compares:… Read More
How to Create a Digital Marketing Strategy
People are spending more and more time on the web, which has led to a dramatic shift in the way local businesses distribute their budgets. It’s no surprise that business owners are realizing digital marketing can make a large impact with a small budget. But for many businesses, getting started with digital is the hardest part. Creating a strategy… Read More
Big Ideas are Simple Ideas
Creating effective advertising is no easy task. Businesses fail at it all the time. The best marketing ideas are always the most simple. One core concept that works across any type of media and defines a brand’s personality –> That’s what makes great advertising. Newcastle Beer’s “No Bollocks” campaign is a good example of a very simple idea… Read More
